Book Review: Collective Intelligence

Have you ever wondered how:

• Google comes up with its search results
• Amazon recommends you books/movies/music
• spam filters decide good from bad

Well, Toby Segaran not only explains these topics and more in Collective Intelligence, but he does so in a way accessible to software developers that haven't worked on machine-learning problems before. He even provides working Python code for all the algorithms.

Oh, and Collective Intelligence reads incredibly well. I could not wait to get home and get back to it -- and when I went in to work the next morning, I usually had a new idea or two of how to improve our software. I also started implementing the most important examples in Groovy to make sure I got it.

If you are a Senior Software Engineer or "better," this is a must-read. Proper application of the algorithms in this book are a great way to simplify your system and avoid getting nickel-and-dimed to death with new ways to prioritize/categorize/slice-and-dice your domain data.